November 1963 · Harris/Newsweek Survey

JFK Approval Simulator

Published model · Fine-Tuning Scenarios  ·  ← All-or-Nothing Simulator

Change the modeled distribution of how respondents rated JFK on key issues and see what the fitted model implies for overall approval.

Shift the mix of responses gradually — for example, moving some respondents from "Poor" to "Only fair" rather than moving everyone at once.

Curious what's happening inside the model when you apply a scenario? See the companion walkthrough Inside the Models — it traces one respondent's answers through the equation and shows how the headline emerges from all respondents' answers.

Filter to a subgroup (or stick with All respondents), drag the sliders to shift the modeled response distributions, then click Run scenario to see what the fitted model implies for approval under that scenario.

How to Use This Tool

Shift response distributions continuously and inspect the fitted model's implied approval

1. Pick the outcome (optional)

The Harris/Newsweek survey asked Americans about three topics: Presidential Approval, 1964 Vote Intention, and Tax Cut Support. Two of them can be explored more than one way. Approval has the binary approve/disapprove cut and the full ordered 4-point scale (an ordered-logit model on the Excellent-to-Poor ratings that shows how the whole approval distribution shifts, not just the top box). Vote Intention has the binary Kennedy-vs-Goldwater cut and the full three-way leaned vote (a multinomial model across Kennedy / Goldwater / still-undecided that shows how the whole three-way split shifts, with P(Kennedy) as the headline). You're on the published Approval model — the reference specification used for the primary case study. Use the outcome picker at the top to explore the others as exploratory auto-built models — same data, same sliders, different predictors chosen by Auto-Build.

2. Filter to a subgroup (optional)

Leave the filter at All respondents to use the published full-sample model, or filter to a subgroup like Republicans or college-educated voters. When you pick a subgroup, the simulator searches for a custom model built on that subgroup's data only — the variables may differ from the headline set. A blue callout names the discovered variables; a gray notice tells you when the sample was too small for a reliable custom model and the headline variable set is being refit on that subgroup instead.

3. Set the distribution

Use the preset buttons for a quick start, or drag the sliders to change the mix of responses for any variable. Unlike pinning everyone to one answer, sliders let you shift just some respondents — for example, moving 10% of Poor ratings to Only fair. The colored bar under each header shows the variable's model-implied range across its displayed response levels under the fitted model. Each variable's percentages must sum to 100%.

4. Run the scenario

Click Run scenario to send your slider settings through the active model. The result shows the model-implied approval rate under that scenario and a 95% confidence interval. This is a conditional implication of the fitted model, not an estimate of what causing those conditions would do. The How certain is this result? chart shows 10,000 simulated outcomes so you can see how much the baseline and your scenario overlap.

5. Explore each factor

Click Explore Each Factor after a run to see a full per-variable sensitivity breakdown. Each card shows the model-implied approval if that one variable's distribution were set to 100% at each level, holding your other sliders fixed. Combined high/low scenario cards show the model-implied result of setting every variable to the displayed level associated with the highest or lowest fitted outcome.

6. Switch to All-or-Nothing

Fine-Tuning shifts distributions, approximating the way public opinion usually moves. If you'd rather pin every respondent to one specific answer per question — useful for testing extreme scenarios that make the model's assumptions visible — use the All-or-Nothing Simulator link above the scenario panel. Your subgroup filter carries over.

7. Save, share, and reset

Every run is saved to the Saved Scenarios drawer at the bottom of the page — click Load on any card to restore its slider settings, or Remove to drop it. Use Share scenario to copy a link with your settings encoded, or Reset to baseline to return sliders to the starting distributions. The baseline shown is the model's estimate for whichever filter is active.

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